IP ROUNDTABLES(Thursday 17 May 2018)EUIPO Brussels Liaison Office
IP Roundtables: the must-attend and must-watch conferences on hottest topics in IP
Save the date: 1st IP Roundtable on 17th of May 2018, from 2:00 to 4:00 PM (UTC+01:00)at the EUIPO Brussels liaison Office.
The very first Brussels IP Roundtable will raise critical issues that can be encountered when managing IP Rights in the Virtual and Augmented Reality industry.
Alesch Staehelin, IP Counsel, IBM Switzerland
Stéphane Adamiak, Digital Content Innovation Project Manager at Orange content Division
Okke Delfos Visser, VP and Head of legal Department EMEA, MOTION PICTURE ASSOCIATION
Paul Maeyaert, Head of IP, ALTIUS
Juan Suárez, Head of Service, EUIPO ACADEMY
01:00 PM Welcome coffee / Café d’acceuil
02:00 PM Official launch, EUIPO
Main topic: The frame and scope of the IP Roundables
02:10 PM Introduction
What is virtual, mixed and augmented reality all about ?
Why and how it challenges IP ?
02:20 PM Keynote Speech
02:45 PM Main topics:
Virtual and augmented reality: examples in your industry.
How the virtual reality impacts the value chain in the industry :
Who is creating what ?
Who owns what ?
How IP contributes to value the products and services and how IP is challenged by these new products.
The IP connected issues of security, data protection
The EU/US approaches in the business and the impacts on management of IP
03:45 PM Q/A
03:55 PM Conclusions
04:00 PM End of the conference